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差异特色有惊喜,搜狗荣誉室再迎中国企业营销创新奖

“作为国内最具成长力和创新力的互联网公司,搜狗的商业潜力在移动时代全面爆发,目前搜狗拥有互联网排名第二的用户基数。2016年第三季度搜狗移动搜索流量较上年同期增长一倍以上,高于行业整体增速。“对斩获中国企业营销创新奖TOP10的搜狗,评委做出以上评价。谁言数据不会说话,凭借深入骨髓的创新精神和一步一个脚印的细心耕耘,每个数据都在证实搜狗不俗的商业战力!

 

 
大升级时代,搜狗差异化战略形成用户驻留

如今,中国互联网正处于前所未有的转型阶段。急速而伴有破坏性的变化,在汹涌澎湃的冲击固有规则。

在营销领域,消费者的触媒习惯发生着深刻的改变。用户习惯的转变,对传播渠道、品牌策略都提出了新的考验,像搜狗这样的商业营销践行者,在持续不断的探索新环境下营销的破局之道。

在观察用户行为演变后,搜狗认识到,移动生活方式开始在用户信息获取习惯中占有越来越重要的位置;同时,内容的服务能力也成为用户驻留的主要原因。

为此,搜狗与19家主流手机品牌展开了深入合作,每天有2亿台手机默认使用搜狗搜索;另外,搜狗还通过差异化战略,独享微信、谷歌、知乎等信息资源入口,并与微软必应合作,开设了英文搜索和学术搜索两个垂直产品,为用户提供社交信息及知识信息,形成强大的差异化搜索服务能力。

在搜狗搜索垂直应用“微信”中,段子手、养生堂、私房话、财经迷……各种类型信息应有尽有,是微信公众号信息的有效整合;而为知乎提供搜索解决方案,则全面接入知乎的大量专业优质内容,李开复、马伯庸、李楠等诸多公知以及在各领域专家都融汇其中。这些,都为搜狗形成了用户驻留,使之成为广告主与消费者沟通的独家资源平台。

 

 
人工智能助力无线弯道超车

通过以上差异化的运作,搜狗一跃成为移动互联时代最具代表性的广告平台之一,而人工智能技术的介入,则赋予了搜狗更具效果的营销推广能力。

移动互联时代,人们呼唤更为“人性化”的商业推广方式。搜狗认为,人工智能通过网民需求的识别与理解,将实现更符合知觉的营销交互方式,完成用户需求与商业推广的有效对接。

目前搜狗语音技术已位列国内第一大语音输入阵营,语音识别准确率已超过97%,语音输入日频次达到每天1.9亿次。通过语音识别技术,搜狗可以把握移动互联时代用户更为碎片化的需求,即时连接用户需求与商业信息,做到营销推广的场景结合。

基于人工智能技术,搜狗营销推广正向“预测型商业”迈进。在人们产生需求的瞬间,甚至是在他们形成这种意识之前,帮助他们找到相应的产品,这是人工智能带给搜狗推广的想象力。

随着人工智能技术的介入,无线搜索版图正发生着可观的改变。搜狗最新数据显示,搜狗无线搜索月度活跃用户攀升至5.6亿,用户渗透率71.6%,无线搜索领域排名第二。95%的TOP500企业都选择用搜狗无线搜索进行推广,数量超过10万家。

“要么出众,要么出局“,大升级时代下所有企业都将做出抉择,交出自己应对变革的一份考卷。在这个固有规则逐渐瓦解的关键时期,期望沿袭原有优势的企业必将被时代所淘汰,而像搜狗这样的创新耕耘者,或将收获移动互联“原始股”的巨大增幅空间。

下面是英语分享

As the country's most growth and innovation of Internet Co, Sogou business potential outbreak in the mobile era, currently has second Internet users Sogou base. 2016 third quarter Sogou mobile search traffic more than doubled over the same period last year, higher than the overall growth of the industry. "The marketing innovation award China gains enterprise TOP10 Sogou, judges make the above evaluation. Who says the data do not speak, with well ingrained spirit of innovation and a step by step carefully cultivated, each data are confirmed Sogou good commercial power!
Big upgrade era, Sogou differentiation strategy to form a user resides
Today, China's Internet is in an unprecedented stage of transformation. With the rapid and destructive changes in the inherent rule of surging shock.
In the field of marketing, profound changes in consumer habits catalyst. Changing user habits, and puts forward a new test of communication channels, brand strategy, such as Sogou business marketing practice, breaking of the road in the new marketing environment under continuous exploration.
In the observation of user behavior evolution, Sogou realize mobile lifestyle began in the users' access to information more important habit plays a more position; at the same time, the content of the service capability has become the main reason for users to reside.
Therefore, Sogou and 19 mainstream mobile phone brand launched in-depth cooperation, there are 200 million mobile phone default use Sogou search every day; in addition, Sogou also through the strategy, WeChat, Google, only know the information resources and entrance, will be opened in cooperation with Microsoft, English search and academic search two vertical products provide information, social information and knowledge for the user, the formation of a powerful search service differentiation ability.
In Sogou search vertical application "WeChat", the hand piece, honyaradoh, sifanghua, financial fan...... Various types of information available, is the effective integration of WeChat public information; and to provide search solutions for a large number of professional knowledge, quality content is full access to the known, Li Kaifu, Ma Boyong, Li Nan and many other well-known experts in various fields with the. These are Sogou formed a user resides, so that advertisers and consumers to communicate the exclusive resource platform.
Artificial intelligence help wireless corner overtaking
Through the above differentiation operation, Sogou has become one of the most representative advertising platform mobile Internet era, and artificial intelligence technology intervention, it gives Sogou more effective marketing capabilities.
Mobile Internet era, people call more humane business promotion. Sogou believes that artificial intelligence through the identification and understanding of the needs of users, will be more in line with the perceived marketing interaction, complete the user needs and business promotion effective docking.
Currently Sogou voice technology has ranked the country's largest voice input camp, voice recognition accuracy has exceeded 97%, the voice input daily frequency reached 190 million times a day. By voice recognition technology, Sogou can grasp the mobile Internet era more fragmented user needs, real-time connection user needs and business information, so marketing combination of scenarios.
Based on artificial intelligence technology, Sogou marketing promotion forward forecasting business forward. In the moment people generate demand, even before they form this awareness, to help them find the appropriate product, which is artificial intelligence brings Sogou promotion imagination.
With the involvement of artificial intelligence technology, wireless search territory is undergoing considerable changes. Sogou latest data show that Sogou wireless search monthly active users climbed to 560 million, the user penetration rate of 71.6%, ranking in the field of wireless search for second. 95% of TOP500 companies have chosen to use wireless search Sogou promotion, the number of more than 10.
"Either superior or out," big upgrade era all enterprises will choose a test to hand over their readiness for change. In the key period of the inherent rules gradually disintegrate, expect to follow the original advantages of the enterprises will be eliminated by the times, but such innovations like Sogou cultivator, or will be a huge increase in the mobile Internet space harvest "yuanshigu".

技术支持:济南搜狗推广
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